I have always had a huge interest in sport, both playing and watching others perform. I set up PURE Co over in 2005 to offer event management and hospitality services – with an emphasis on sport. 

PURE Co remains my passion, combining my love of sport and event management. We create unique, bespoke experiences and tailored hospitality with a real ‘wow’ factor. This is what sets us apart from the rest and has won the hearts of our many loyal clients. 

I believe 2020 has made everyone stop and think about life and how precious this world is. I am now a fierce advocate for sustainability; my aim is for PURE Co to become a Carbon Neutral events company by 2030. Part of this will include using Wanderlands – a tree planting and biodiversity company that I am involved in – as a partner.