Setting hearts racing at the Belgian Grand Prix

First impressions

When our newest client tasked us with creating an inspirational experience that would make a special impression on their guests, we knew we had to think big.

Many of this client’s guests are based in Germany, so we approached the brief with convenience and minimal travelling in mind. We landed on the Belgian Grand Prix – a high-adrenaline event with a roaring crowd and superb hospitality.

The little things

It’s the seemingly subtle touches that can elevate an experience to extraordinary. We arranged luxurious accommodation in nearby Germany that offered a short travel time to the circuit via executive transfers and ensured tickets for the racing itself afforded impressive views of the track. One of our suppliers, who specialises in F1, joined the group as a guide, providing insights into the experience – a distinctive element that the guests enjoyed immensely.

Without a care in the world

Our client had a spectacular time, particularly thrilled by the fact that the entire trip was “perfectly organised”, so they “didn’t have to worry about a thing” and could just enjoy spending quality time with their guests. We look forward to planning future events with them, each bigger and better than the last.


If you like what you've read and want to find out more about what we could do for you we'd love to speak to you. You can call us for a chat, email your enquiry or request a free consultation meeting at a time and place to suit you. 



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“The feedback that we received from the customers demonstrated that it (the PURE Co event) was one of the best events we have ever put on.”

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“PURE Co have access to a number of sporting celebrities that we like, so we’ve also used them to book sports personalities to enhance events that we’re doing.”

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“We have used other event management companies in the past, but now we only use PURE Co.”

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Andy Williamson
Digby Stone

Andy Williamson
Digby Stone

PureCo put on a phenomenal event at The Circus in Covent Garden, our customers absolutely loved it. They really pay attention to detail and nothing’s too much trouble. Time and time again our guests just say ‘Wow’. They really do feel special.


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