Setting hearts racing at the Belgian Grand Prix

First impressions

When our newest client tasked us with creating an inspirational experience that would make a special impression on their guests, we knew we had to think big.

Many of this client’s guests are based in Germany, so we approached the brief with convenience and minimal travelling in mind. We landed on the Belgian Grand Prix – a high-adrenaline event with a roaring crowd and superb hospitality.

The little things

It’s the seemingly subtle touches that can elevate an experience to extraordinary. We arranged luxurious accommodation in nearby Germany that offered a short travel time to the circuit via executive transfers and ensured tickets for the racing itself afforded impressive views of the track. One of our suppliers, who specialises in F1, joined the group as a guide, providing insights into the experience – a distinctive element that the guests enjoyed immensely.

Without a care in the world

Our client had a spectacular time, particularly thrilled by the fact that the entire trip was “perfectly organised”, so they “didn’t have to worry about a thing” and could just enjoy spending quality time with their guests. We look forward to planning future events with them, each bigger and better than the last.


If you like what you've read and want to find out more about what we could do for you we'd love to speak to you. You can call us for a chat, email your enquiry or request a free consultation meeting at a time and place to suit you. 



View all case studies



“The few days spent at Cheltenham went very smoothly. Our guests enjoyed themselves throughout and left with a smile on their faces. ”

Read Testimonials

“PURE Co handle everything and their event management is superb! They add a very personal touch and it really makes people want to come back for more.”

Read Testimonials

“We used PURE Co for our Cheltenham experience this year and the feedback from our customers was by far the best yet.”

Read Testimonials

“We could not have asked for a better Grand Prix experience. A big thanks to Kathryn, our PURE Co representative for her excellent care of us all over the weekend. ”

Read Testimonials

Our Clients