A very special dinner with a cricketing legend
Listen and learn
Our client wanted to find a way of rewarding some of her highest spending customers. Having listened very carefully to what she was saying about who she works with we recognised that a large segment of her highest spenders were big supporters of the Indian Cricket Team. The popularity of cricket in India is unsurpassed – and this sparked an idea...
Inspirational events with the 'wow' factor
We created a bespoke cricket-themed event to entertain Anne’s top customers and used our contacts to persuade a very high-profile cricket personality to attend the event. To complement this we selected a Michelin star Indian restaurant, Benares, located in the heart of Mayfair as our venue. When we pitched our idea to Anne she was bowled over; it was different, unique and it absolutely met her specific requirements.
After getting to know us and asking a lot of investigative questions around our various customer demographic and the market we are operating within, PURE Co came up with an insightful and intimate event which was current and appealing to us.
PURE Co took care of everything including organising beautifully gift-wrapped boxes, containing shirts personalised with the customer’s name on one side and signed by our guest speaker on the other. As well as dining with a cricketing legend, guests had the opportunity to ask questions and learn all about being part of an International Cricket Team.
Hitting a six for delivery
As always, a PURE Co representative was present throughout to ensure that everything ran smoothly. Anne was delighted with the whole event and told us that feedback from her customers revealed that they thought it was one of the best events they had ever done.
The way the event was set up was different, it wasn’t just a quick meet or a Q&A, but rather an intimate dinner with a cricket legend. The feedback that we received from the customers was invaluable and demonstrated that it was one of the best events we have ever put on.